Q&A with Dami

Meet Dami a beautiful and young inspirational entrepreneur based in London. Dami is the founder of Damihow, a fashionable and functional active wear, catering all sizes. Who does not feel more motivated to go to the gym with a cute outfit? Looking good and feeling good with a breathable, comfy outfit, will give you mental & physical confidence leading to better workouts results. So, what are we waiting for? :)

1. Please can you introduce your work? 

DAMIHOW is an active wear brand founded in 2018, aimed to motivate individuals to feel confident in fitness. 

The brand is dedicated to providing quality activewear that makes you feel comfortable, without having to compromise on style. 

2. What inspired you to create Damihow? 

I was really into fitness and training, and loved wearing nice gym clothes because it motivated me to go to the gym and made me feel more confident. I've always wanted to have a clothing brand from a young age, but couldn't figure out what type of clothing I wanted to build a brand on. I grew a passion for fitness, which is what inspired me to start an active wear brand. I wanted to create something that was stylish and comfortable, and at the same time use the opportunity to motivate people to feel confident in fitness. 

3. What makes Damihow stand out above the rest? What is its USP? 

The branding(messaging) and the quality. It's not just a clothing brand, it's a brand with a purpose to influence the community.

4. What successful entrepreneur has had the most influence on you? 

Conna Walker

5. What is your more popular collection? 

Between Essentials, Synergy,Track Collection and Flex Collection? The Track Collection is the best seller, however all the other collections come right after this. All the collections are doing pretty well at the same level.

6. What is your advice for young people trying to start a business? 

Go for it! You'll have your ups and downs, you'll learn a lot.  Be passionate about your business, have a purpose. Explore your options, do you research and be confident about your brand. Don't allow you main motivation to come from others, of course there are people/brands that'll inspire/motivate you but don't let this be what you rely on. Let your motivation come from within.

7. What is your favourite workout at the moment? 

Deadlifts 

8. What are your hobbies and how do you like to relax? 

I don't think I have any hobbies at the moment(still trying to search for this). I mainly like to relax in my own space at home. Spa days are also a win.

9. What are your future plans for your business? 

One of the plans is to expand the Men's wear range and grow the male following

10. Where can we buy/find out more in UK?

 www.damihow.com and instagram.com/damihow

Connect with Dami to stay active in style

Instagram: @damihow

www.damihow.com

Vanity Afro, 12/03/2020

Be happy, do the best you can, be good and kind. X